Hi, I’m Nastya!
Senior Content Designer / UX Writer with 5+ years in international food tech and e-commerce at Dodo Brands and Samokat. My work spans B2C and B2B products — from experiences that engage and delight to complex workplace tools where people need to act quickly and avoid mistakes.
I’ve built a UX writing function from scratch, led a small team, and mentored writers. I identify opportunities to improve the user experience through content and drive initiatives from research and testing to launch.
Lead / Senior Content Designer
Built content design from scratch across customer apps, websites, kiosks, in-store screens and internal tools. Established the workflows, standards and team that made UX writing part of product design across B2C and B2B teams.
Tell me moreReworked generic payment errors into 13 specific scenarios, helping users understand what went wrong and what they could fix themselves. After launch, a higher share of users who encountered payment errors completed their orders.
Tell me moreIdentified how different customer groups perceive delivery times, promises and compensation to choose useful, accurate messages for the limited space on the home screen. These insights later helped shape a major feature pairing delivery promises with compensation for delays, now being rolled out more widely.
Tell me moreAdded a short explanation of refund timing before users confirmed cancellation. After launch, support inquiries about refund timing fell by approximately 49%.
Tell me moreMade it clearer that users could choose whether to save their card and explained how their payment details were protected. After the update, the number of newly added cards increased.
Tell me more
I’m also open to mentoring, consulting, and interesting freelance projects
I help UX writers work through challenges, develop their skills, and plan their next career step.
I review interface copy and user flows, recommend improvements, and help teams build effective UX writing processes.
I can join your team for a product launch, a new feature, or a complex user flow — from early ideas to the final copy.
If you’re looking for a content designer, want to work on a product together, or could use some career guidance.
