Dodo Brands
Encouraged users to save new cards
Situation
During checkout research, I noticed that users missed the existing toggle and assumed their cards were always saved. The product manager also reported reluctance to add new cards in some markets.
Goal
Test whether making the choice more visible and explaining payment data security would help users feel more confident adding new cards.
Actions
Connected research observations with the product manager’s findings to identify potential barriers.
iPhone mockup: Sketcher, CC BY 4.0. Model adapted and rendered for this portfolio.
What I did
- Proposed a more noticeable toggle and animation to highlight that users could turn off card saving.
- Wrote copy explaining how payment details were protected and worked with a designer to make the choice clear in the interface.
Results
The changes shipped as part of a GDPR project because they were also needed to meet EU legal requirements.
A comparison of metrics before and after launch showed an increase in the number of newly added cards.